La estrategia básica de marketing (Registro nro. 8417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00929am aa2200217i 44500 |
| 001 - CONTROL NUMBER | |
| control field | IDI-722293 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 30605s1989 ag d spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490524015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marketing Publishing Center |
| 9 (RLIN) | 216 |
| 245 ## - TITLE STATEMENT | |
| Title | La estrategia básica de marketing |
| 264 ## - | |
| -- | [Lugar de publicación no identificado] : |
| -- | Díaz de Santos, |
| -- | 1989 |
| 336 ## - | |
| -- | texto |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computadora |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | otro |
| -- | sz |
| -- | rdamedia |
| 347 ## - | |
| -- | archivo de texto |
| -- | rdaft |
| -- | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Toda acción de marketing para ser eficaz debe formar parte de un esquema global armónico y coherente: la Estrategia Básica de Marketing. Este manual analiza su estructuración y desarrollo |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Libro electrónico |
| 9 (RLIN) | 18 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.bidi.la/account/unmdp/login?r=/libro/722293">https://www.bidi.la/account/unmdp/login?r=/libro/722293</a> |
| Link text | Click para acceso en línea |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro BIDI |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 1099 |
| b | Pablo López Liotti |
| c | |
| d | CRON CRON |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | Biblioteca de la Facultad de Ingeniería UNMDP | Biblioteca de la Facultad de Ingeniería UNMDP | 23/10/2023 | 23/10/2023 | https://www.bidi.la/account/unmdp/login?r=/libro/722293 | 23/10/2023 | Libro BIDI | Acceso en línea |